About Us
Who We Are
NQ is a Saudi-based event management company specializing in employee engagement, internal communication, activations, and various types of corporate events.
We don’t just design events, we build cultures of connection...
At NQ, we believe the most impactful experiences start within.
Rooted in Saudi culture and driven by creative passion, we create engagement- driven experiences that celebrate identity, spark interaction, and bring people closer.
We craft moments that build belonging, strengthen identity, and make people feel seen, valued, and connected.
Every event we create is a story a blend of tradition, innovation, and human connection. Whether it’s a large-scale celebration or an intimate activation, we approach each project with purpose, precision, and a deep understanding of what truly resonates.
Vision
To create a world where engagement isn’t a strategy, it’s a culture.
We envision workplaces and communities where people are emotionally connected, creatively involved, and proud to belong.
Mission
To transform gatherings into living experiences.
We are on a mission to bridge tradition with innovation, designing immersive spaces that reflect identity, awaken the senses, and invite everyone to take part.
From vision to execution, we craft purposeful experiences that engage minds, move hearts, and leave lasting impact.
Our Purpose
We exist to inspire.
To us, an event is more than a gathering. It’s a platform where stories unfold,
culture comes to life, and people engage, not just with the experience, but
with each other.
Our purpose is to create immersive environments that reflect the richness of corporate culture while optimizing genuine, meaningful engagement between people, ideas, and brands.
Our Values
What we believe in…
Engagement is our language
We speak through connection, designing interactions that turn passive audiences into active participants.
We believe people don’t remember what they saw, but how they felt.
Culture is our canvas
We draw inspiration from local heritage to create experiences that feel authentic and alive.
Bold creativity
We think beyond trends. We challenge the ordinary. We create the unexpected. We don’t create for show, we create for meaning, emotion, and impact.
Excellence in every detail
From the grand vision to the smallest touchpoint, we deliver with precision and heart.
Partnership with purpose
We grow with our clients, building trust through creativity, reliability, and shared success.
Our Culture
It starts with us.
Our internal culture is our greatest strength, where creativity is nurtured, voices are heard, and collaboration is real.
We work with heart, purpose, and pride in our roots. Because when a team is truly engaged, their work reflects it, in every detail, every interaction, every outcome.
We live what we deliver.
At NQ, we believe that internal culture shapes external impact.
The way we collaborate, create, and care for one another directly reflects in the experiences we build for our clients.
Engagement from within
Our team members are not just employees; they’re active contributors, decision-makers, and idea-builders.
Belonging and purpose
Everyone at NQ knows their voice matters, their work means something, and their presence is valued.
Creative energy
We foster a space where imagination flows freely, and innovation is encouraged at every level.
Why NQ?
Because your event deserves more than execution, it deserves meaning.
What makes us different isn’t just what we do, but how, and why.
At NQ, we blend creativity with cultural depth, and precision with passion. Our team doesn’t just deliver, we imagine, we shape, and we care.
Here’s why our clients trust us:
We create engagement, not just attendance
We design every element to pull people in, to touch their senses, trigger emotion, and spark authentic interaction.
We understand the culture
Our deep understanding of local culture and market dynamics gives us a competitive edge. This insight ensures we deliver the right service to the right audience, tailored, authentic, and impactful.
We lead with innovation
Our forward-thinking approach keeps our events modern and consistently exceeds expectations.
We bring ideas to life, beautifully
From the first sketch to the final spotlight, we combine artistic design with flawless execution.
We make you feel supported
We work with you, not just for you. You’ll feel the difference in our process, collaborative, clear, and committed.
We don’t do templates
Every project is a fresh story. Tailored. Thoughtful. And unmistakably you.
Committed to enabling your organization's journey towards
Our Team
We’re led by a team who is always thinking, always creating, and always pushing forward.
Najd AlQabba
Founder & CEO of NQ
Najd AlQabbaa is a highly sought after entrepreneur with a keen ability to anchor internal employer branding with strong external branding through various projects.
She has diverse and comprehensive experience in Human Resources, Business Development, Marketing and Event Management. She developed a reputation for top quality output and strength of implementing the vision of the clients with whom she worked closely.
Soraya Sarif
Founder of Sarif & Co.
Soraya Sarif is a Change Management & Transformation Practitioner with over 18 years of experience in supporting change and transformation through experiential learning and communications strategies.
Soraya’s specializes in Personal and Organizational Development combines a deep knowledge and appreciation for Neuro-Leadership principles with human- centred design and delivery of learning platforms, events, and programmes for social impact.
Shaheena Mohamed
Senior Policy Advisor & Innovation Specialist
Shaheena has over 20 years of experience as a policy advisor. She brings a wealth of knowledge from the public sector. She has delivered complex projects in large, cross-functional teams and managed relationships in multi stakeholder settings, fostering collaboration across Government, Private sector & Academia.
Amin Tejpar
Senior Strategist & Public Engagement Advisor
Amin Tejbar is a youth development expert with over 20 years of experience, he focuses on labour trends and future foresight. He has been involved in designing strategies & developing initiatives. He is a passionate advocate for the public understanding of science, technology and social impact- the human side of innovation.
Kellee Forbes
Well-being Consultant
Kellee is a Health & Wellbeing expert with 10 years of experience. She has an extensive background within wellbeing and engagement, and client management. One of Kellee’s main passions is creating and executing effective, bespoke and tailored wellbeing and engagement strategies with a commitment to bringing optimal health to everybody on the planet. She also has a wealth of experience in business development and retention across all distribution channels across the Middle East and Africa.
“We believe engaging employees is both a growth & risk management strategy, that's why we only provide the best for our clients.”
Najd AlQabbaa
Founder & CEO
Our Clients
Trusted by those who value impact.
We’ve had the honour of working with forward-thinking organizations, from government entities to leading private sector brands, all seeking more than just an event. They came for connection.
And together, we created it.
